CMO – VP of Marketing
Growth Strategies / E-Commerce / Digital Marketing/ Branding / P&L / Startup Analytics & Modeling / Strategic Planning / Social Media / B2B & D2C Integrated Marketing / Advertising / Demand Generation / CRM / Team Building
VP Marketing, YP, 2014-2017. A leader in digital marketing solutions for local businesses. Managed development of B2B marketing and direct sales business model. Developed initiatives in traffic acquisition and demand generation, sales channel design and database marketing. Active as Management Consultant in 2018.
President & COO, Little Black Bag, 2013-2014. An e-Commerce fashion brand. Led marketing, merchandising, creative development and customer service. Company was sold for the benefit of shareholders.
VP of Marketing and Client Services, Shoedazzle, 2012-2013. An online fashion subscription service. Managed marketing targeting and analytics. Expanded direct response channels to include direct mail, TV, website and call center. Increased both re-orders and customer acquisition.
SVP Marketing, Bank of America, 2004-2012. Led customer acquisitions and retention for US credit card, Home Loan and Insurance division. Engaged in testing/optimization, multi-channel campaign including direct mail, social media, email and telemarketing and customer service referrals.
Earlier: Director of Marketing & Analytics, Sony Pictures Digital Entertainment, Feb 2000-Jan 2004. Brand & Product Marketing Manager, The Walt Disney Co., Jan 1998-Apr 2000. Started career with LA Gear and Converse.